This past November, we had the pleasure of working with FCB Chicago shooting both video and stills for MilkPEP’s Great American Milk Drive campaign.

We had three distinct scenarios that depicted candid, genuine, and compelling moments between kids and how milk helps fuel play, learning, and imagination. Each scenario was for a different season for the overall call to action campaign.

With playful, child-like illustrations overlaying the photographic imagery and video, an emotional but light-hearted environment was created to help promote the campaign’s call to action.

Crew

Producer: Trevor Power

Assistants: Kevin Serna, Leah Fithian, Will Hartman

DIT: Brian Pietrini

Child Wrangler: Meg Grunewald

Stylist: Lavi Toma

Hair + Makeup: Jenna Baltes