Being able to work with Clients on multiple projects often produces even better creative results. Everyone knows what to expect and is able to do their absolute best work. This was definitely the case with this past project with Optum. We started working with them 18 months ago - planning an original library shoot which was executed in the fall of 2018. This past August we were delighted to shoot the follow up and add on motion this year. The concept was focused on patient journeys. I got right to work storyboarding their wish list of still scenarios into cohesive motion narratives. Our three patients were Ruby, Gerald and Marcus. We followed Ruby checking in at her physicians appointment, receiving a home health visit and interacting with a physician virtually at home before spending a moment with her granddaughter. Gerald went to a doctors appointment, used technology to communicate with his health care team, received prescriptions in the mail and took his dog for a walk. Marcus visited the doctor and stopped at the pharmacy before heading home to play with his son. This was an absolute dream to work on and I canโt thank the great team at Optum enough for trusting my creative vision on this project.
Motion pieces coming soon.
Producer: Trevor Power
DP: Josh Jones
Tech: John Burdett
Assistants: Tom Michas, Jack Goodwin, Will Hartman, Doug Birch
Stylist Lead: Lavi Toma
Grooming: Lauren Frenden
Child Wrangler: Meg Grunewald
PA: Emily Madigan
Locations: Levinson Locations