Last fall I was commissioned to help create new imagery for the YMCA image library. In the past, we had done extensive casting, Y volunteers and talent, and heavily produced each scenario. This time, the creative team wanted to try a more editorial style approach. The challenge was this: how do we fulfill all the library needs (from scenarios, to diversity) while trying to capture as much of our scenarios as they are actually happening, with less control. Four days in Seattle, with nonstop rain, resulted is an exciting new look for this great brand.
Producer: Trevor Power
Local Producer: Michael Ganyo
Tech: Tom Michas
Assistant: TJ Hom
Stylist: Therese Lefebvre
Grooming: Julia Whitley
PA: Anastasia Mikolyuk