The start of a new year seems like a great time to reflect and set new goals. Last year, I worked with a consultant that helped me identify my core brand attributes. This has been critical in helping me identify the right work to show in my portfolio and helps me think about new projects that would really speak to what Iām best at. The primary attribute that ran deep through much of my work was tenderness - followed by fresh and down-to-earth. Sometimes we are the last to discover what everyone else can plainly see in our own work.
