It’s so exciting when a client commissions my work based on specific images in my portfolio. That’s exactly what happened when Persona Nutrition reached out to create a series of lifestyle images featuring their customized vitamin packs. Persona, which was recently acquired by Nestlé, creates personalized, doctor-approved vitamin recommendations based on information customers provide about their health and lifestyle.

The creative director at Persona was referred from a prior client, and had seen a shoot I had worked on with Kleenex that she loved. Taking inspiration from that shoot, I photographed seven different scenarios on a beautiful fall day in Highland Park, a suburb north of Chicago. We asked the location scout for a home with a clean and bright bedroom, living room, kitchen, and home gym. This particular home we chose to shoot in also had an office that we were able to convert into a home workout space.

We cast three talent for the shoot, and Lavi Toma provided all of the wardrobe and props. Hair and makeup artist, Lauren Frenden made them gorgeous. It was a fast-paced shoot, but we managed to get everything on our list.

Producer: Trevor Power
Tech: Josh Marrah
Assistants: Brian Gladkowski, Josué Briones
Stylist Lead: Lavi Toma
Grooming: Lauren Frenden
Locations: Levinson Locations